Advertising Federation of America

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The Advertising Federation of America (AFA) evolved around 1910 from the National Federation of Advertising Clubs, a collection of East Coast advertising professionals formed in 1905 with the goal of elevating the standards of advertising through education and self-regulation. In 1911, the AFA organized a national vigilance committee and launched the “truth in advertising” movement, the forerunner to Better Business Bureaus. After World War II, the growth of commercial air travel and advances in telecommunications diminished the divide between the American east and west, increasing the need for the AFA and its Pacific counterpart, the Advertising Association of the West (AAW), to coordinate activities and political positions. The two organizations worked together for several years before merging in February 1967 to form the American Advertising Federation (AAF).

Source:

American Advertising Federation of Baltimore. “ A Brief History of AAF .” (accessed October 4, 2010).

From the guide to the Advertising Federation of America, records 2008-326., [ca. 1910-1970s], (Dolph Briscoe Center for American History, The University of Texas at Austin)

The Advertising Federation of America (AFA) evolved around 1910 from the National Federation of Advertising Clubs, a collection of East Coast advertising professionals formed in 1905 with the goal of elevating the standards of advertising through education and self-regulation.

In 1911, the AFA organized a national vigilance committee and launched the "truth in advertising" movement, the forerunner to Better Business Bureaus. After World War II, the growth of commercial air travel and advances in telecommunications diminished the divide between the American east and west, increasing the need for the AFA and its Pacific counterpart, the Advertising Association of the West (AAW), to coordinate activities and political positions. The two organizations worked together for several years before merging in February 1967 to form the American Advertising Federation (AAF).

From the description of Advertising Federation of America, records, [ca. 1910-1970s] (University of Texas Libraries). WorldCat record id: 701945620

Archival Resources
Role Title Holding Repository
referencedIn Outdoor Advertising Association of America. Outdoor Advertising Association of America Archives: Industry Affiliations category, 1885-2001 and undated. Duke University Libraries, Duke University Library; Perkins Library
referencedIn Philadelphia Club of Advertising Women records, 1916-1984 Bryn Mawr College
creatorOf Advertising Federation of America. Advertising Federation of America, records, [ca. 1910-1970s] University of Texas Libraries
creatorOf American Academy of General Practice. St. Louis convention program collection, 1886-1964 Missouri History Museum, Missouri History Museum; Missouri Historical Society
referencedIn Nunn, Wesley I. (Wesley Irvin), 1896-1979. Papers, 1917-1970. Univerisity of Wyoming. American Heritage Center.
referencedIn Ferree, T.S. (Thaddeus S.), Jr., d. 1990. T.S. Ferree, Jr. Papers, 1940-1989 and undated. Duke University Libraries, Duke University Library; Perkins Library
creatorOf Advertising Federation of America, records 2008-326., [ca. 1910-1970s] Dolph Briscoe Center for American History
referencedIn Advertising Women of New York. Advertising Women of New York scrapbooks, 1912-1951. Wisconsin Historical Society, Newspaper Project
referencedIn Outdoor Advertising Association of America (OAAA) Archives, 1885-1990s David M. Rubenstein Rare Book & Manuscript Library
Role Title Holding Repository
Relation Name
associatedWith Advertising Association of the West corporateBody
associatedWith Advertising Women of New York. corporateBody
associatedWith American Advertising Federation corporateBody
associatedWith Bell, Howard, 1926- person
associatedWith Ferree, T.S. (Thaddeus S.), Jr., d. 1990. person
associatedWith National Advertising Review Board corporateBody
associatedWith National Federation of Advertising Clubs corporateBody
associatedWith Nunn, Wesley I. (Wesley Irvin), 1896-1979. person
associatedWith Outdoor Advertising Association of America. corporateBody
associatedWith Philadelphia Club of Advertising Women (Philadelphia, Pa.). corporateBody
Place Name Admin Code Country
United States
Subject
Advertising
Advertising
Trade regulation
Trade regulation
Occupation
Activity

Corporate Body

Active 1886

Active 1964

Information

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